Facebook didn’t exist.” The refresh represents a shift towards a single brand architecture and identity system so that no matter where in the world a client is located and regardless of which business unit of Deloitte they interact with, they will be able to identify with a familiar and consistent brand experience. Phones with cameras were a novelty.Īpple introduced iTunes. That may or may not sound like a long time but as Amy Fuller – senior managing director, Global Brand at Deloitte – put it, “It was 2003. The Green Dot, perhaps the most iconic identity element in the category, serves as the foundation and inspiration for a bold and innovative expression of its brand story. Yesterday was a momentous day for one of the largest professional services firms in the world as Deloitte, for the first time in thirteen years, launched a refreshed brand externally and to its 200,000 plus associates worldwide. When the graphic device is extended across the full width of the panel, text such as ‘Northern Ireland’ should be displayed as shown in the examples opposite. Exhibition design & content Text panels The Northern Ireland font must be used across the entire stand design.

Invest Northern Ireland - International Exhibition Stand Guidelines 3. We work to structure and design roles and role descriptions, and use training academy designs to help employees learn by doing. Developing world-class branding capabilities allows clients to own their brand strategies and brands.

Deloitte brand guidelines pdf